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商品編號： 9-809-059 出版日期： 2008/10/22 作者姓名： Applegate, Lynda M.;Piccoli, Gabriele;Brohman, Kathryn 商品類別： Entrepreneurship 商品規格： 24p 再版日期： 地域： United States 產業： Travel services;Internet services 個案年度： 2008 -
商品敘述：
In July 2008, the co-founders of TripIt, a free online travel organizer that aggregated travelers'' bookings from many top travel Websites, had recently secured $5.1 million in new financing. While the co-founders believed that their company offered travelers a unique service, they felt growing pressure from investors to show that the company could grow revenues and achieve profitability. To be profitable, TripIt needed not only to grow its user base but also generate more traveler itineraries, which was critical to obtaining advertising revenue from travel suppliers and intermediaries. The online travel industry was a hyper-active industry and while TripIt was breaking new ground, the threat of competitors was very real.
涵蓋領域：
Entrepreneurial management;Innovation;Technology;Strategic planning;Internet;Value creation;Revenues;Growth strategy;Competition
相關資料：
Case Teaching Note, (5-816-069), 12p, by Lynda M. Applegate, Gabriele Piccoli
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